How does it work?

If you decide to accept the challenge, it’s important to know that you’re not alone. Here’s a guideline to clarify the process. Below you’ll also find the jury’s criteria for your idea.

1. An idea

Do you have a great idea that has social value, is useful for lots of people and can be executed on a long term? Then send in your idea by filling in the form below. If you’re still looking for inspiration, take a look here. Haven’t you got an idea yet, but are you willing to contribute anyway? Please sign up: we are happy to help you think of an idea that suits both you and your company.

2. Social marketing

After you signed up, we’ll contact you. You can sign up ‘till June 3rd 2018. Together we will make a plan to turn the idea into a social success.

We will definitely pay your company a visit, to interview you and take professional pictures of you and your (social) services. These will be used for several media channels. You get to use them for your own purposes too. You’ll get a place in our gallery, among other entrepreneurs that already sent in an idea or started a social initiative.

3. We help you out

As soon as the first steps have been made, our team of professionals will search for the best way to support your idea. There are lots of possibilities: give advice, support financially, think out and/or execute. The municipality of Groningen partly invests in your plan, on the condition that you invest half of the amount you need yourself. More than €100.000 is made available for this. The more ideas we can help getting started, the better!

4. Winning

In October, every entrepreneur that participates, can gather votes. On the website, citizens of Groningen and your clients can vote for the best idea. In addition, a professional jury will look into the different aspects of the initiatives. In the end, the three initiatives that make the biggest difference, win. Together, they get to divide €15.000. But of course: the prize is not the goal. It’s the social impact that makes us all winners. The challenge has only one purpose: creating a snowball effect.

Criteria for your idea


To what problem is your idea a solution?


Who benefits from your idea?
With whom would you like to collaborate?


Does your idea work on the long term?


Is your idea applicable elsewhere in Groningen?
Is it expandable?


What is it that makes your idea innovative in terms of your business or the offer in the city?


We also would like you to start thinking about the budget of your project,
considering you invest half of it.


Dream that every company contributes to the society, and call it idealistic. Make it a challenge, and it becomes realistic.

Why this challenge?

The Groningse Ondernemers Challenge is an initiative, based on the wish of the municipality of Groningen, to involve both citizens and entrepreneurs in the social domain more often.

This year, the Groningse Ondernemers Challenge will be held for the second time. The challenge is for entrepreneurs to develop social initiatives, make innovative ideas work and expand ongoing social projects.

What’s the goal of this challenge?

The mission is accomplished when a movement is being started. This movement means that not only short term, but long term projects are being supported and a snowball effect arises.

Last year we started this movement, this year we want to expand it and also measure the true impact that was made by the ideas of last year’s participants. Social responsibility awareness and its mutual dependence have to be a common thought, in order to let the city of Groningen thrive socially too.

You can now sign up for the Challenge of 2018!

The second edition of this innovative challenge has now started.

Sign up